Moncler's classic codes were set down in the mid - century, when recreational skiing and mountain exploration was beginning to boom. The Karakorum jacket was created in 1954 by Moncler to protect Italian explorers on the first expedition to reach the peak of K2. Its double down insulation and adjustable toggles formed a prototype that still informs the styles of today, such as the Lamentin jacket.
I don't really want to be one designer for one brand," explains Fujiwara. "I have to do music, I have to do snowboarding, I can't only do Moncler Jacket one thing. For labels that have made their name in a niche and since perfected it, one of the biggest struggles can be breaking from the self - imposed mold.
They are providers of the tools to enable that balance with the environment around you. So we made the rafts, and they are real, inflatable boats. Speaking down a Zoom, Williams said of Moncler and his take on it: "We're riffing on their staple silhouettes.
It proved a roaring success. While just 10 percent of Moncler's sales come from Genius collections, the strategy introduced the brand to a younger demographic: now, 40 percent of brand customers are of the Gen - Z and Millennial generations. In addition, 50 percent of Genius customers are first - time purchasers of the brand www.monclersoutlets.com and 40 percent have also purchased the brand's other products.
They demand and expect more from brands. Today, we must find new ways to connect and engage, becoming pioneers of new messages. As you are undoubtedly aware, on Monday night Drake dropped the "Hotline Bling" video and people freaked the fuck out.